The Cost of Yes
Debt isn’t just about money. Every decision we make in our work—every project, commitment, and responsibility—comes with a cost. Sometimes […]
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Bad Ideas
Somewhere along the way, we were sold a lie: that great ideas arrive fully formed, perfect from the start. That
The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising,
On Cookies
The internet used to be blind—every visitor was a stranger. Then came cookies. Cookies were invented to solve a basic
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Your Music Streams Don’t Matter
Independent musicians are bombarded with numbers—streams, followers, likes, monthly listeners. But here’s the truth: most of these numbers don’t matter.
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Win Small
Many businesses fail, not because they’re bad, but because they try to be for everyone. In a world obsessed
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
Creativity Loves Constraints
There’s a myth that creativity thrives on unlimited freedom. That the best ideas come when we have endless time, resources,
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Stop Polishing
We’ve been conditioned to believe that success belongs to those who plan the best, prepare the longest, and execute flawlessly.
What’s In The Shadows
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Schopenhauer
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