The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising, […]
On Cookies
The internet used to be blind—every visitor was a stranger. Then came cookies. Cookies were invented to solve a basic
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Your Music Streams Don’t Matter
Independent musicians are bombarded with numbers—streams, followers, likes, monthly listeners. But here’s the truth: most of these numbers don’t matter.
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Win Small
Many businesses fail, not because they’re bad, but because they try to be for everyone. In a world obsessed
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
Creativity Loves Constraints
There’s a myth that creativity thrives on unlimited freedom. That the best ideas come when we have endless time, resources,
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Stop Polishing
We’ve been conditioned to believe that success belongs to those who plan the best, prepare the longest, and execute flawlessly.
What’s In The Shadows
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Schopenhauer
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It’s The Process
We love a good origin story. The overnight success. The sudden breakthrough. The singular “aha” moment where it all clicks.
When is a Podcast Not a Podcast?
You’ve seen them—those engaging, fast-paced podcast clips popping up in your feed. They make you stop scrolling and listen. But
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Hooked
On February 9, millions of Americans will gather for the Super Bowl, a spectacle that’s as much about selling as