Idea Factory
People love to ask:Where do you get your ideas? It sounds like a compliment.But it often masks something else—The quiet […]
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Freelancer or Entrepreneur?
Being your own boss sounds great—until you realize there are two very different approaches. And you might not be clear
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The Conductor
AI is good at answers.It’s not good at knowing which question to ask next. It’s fast, precise, and increasingly convincing.But
Three Types Of Hits
Not all hits are created equal. Some are big and loud.Some are weird and sticky.Some just feel inevitable—because everyone around
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Curation And Taste
Media–text, images, audio, video–used to be somewhat scarce. Not easily made, or shared. Few options to find and consume. Now
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Patterns And Rules
AI is getting better every day.But not at everything. It’s getting better at tasks—especially the kind that show up often,
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Hidden Math
About a hundred years ago, a linguist named George Zipf decided to count all the words in a bunch of
Worth Repeating
We think a hit is about going viral.Big spike. Loud moment. Flash of attention. But real hits aren’t just seen.They’re
AI For Job Seekers
The job market is noisy. Advice is everywhere.And if you’re not careful, AI becomes just another source of clutter—recycling stale
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Superfans
Warner Music Group is launching a “superfan” app. Because if streaming won’t pay the bills, maybe the fans will. Superfans–the
New School
A few months ago, I listened in on a conversation between two musicians. One had toured with legacy rock acts
Architecture
Most people think leadership is like standing on stage—spotlight, applause, control. But real leadership is closer to architecture. You lay
Cooking
AI is the microwave of the creative world. It’s fast. It’s efficient. It makes decent food if you’re starving. But
Treadmill
Most people treat their work like a treadmill. Wake up. Log miles. Burn energy. Repeat. But treadmills don’t go anywhere.
Music Business
For decades, the music business worked like a machine.Not a perfect one—but one you could learn to operate. It was
Inspiration Is Great
But established systems don’t shift because someone gave a good talk. They shift when the cost of not changing becomes
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No Express Train
Nobody’s coming to save you. There’s no express train to “making it.”No moonshot PR story or one-off late-night appearance that
Intentional Empathy
Empathy doesn’t mean you agree with someone. It doesn’t mean you endorse their behavior, share their politics, or co-sign their worldview.
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Cold Water
If you’re trying to sell cold water, you need to find the thirsty people.Not the ones who might get hot
Chasing Nickels
If attention is so valuable, why not just pay people for it all the time? On the surface, it sounds
Create the Conditions
We like to think change happens because someone makes a smart decision.But most of the time? It happens because someone
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Models
Let’s talk about business models. Not the MBA textbook kind.Not the “get rich while you sleep” kind. The durable kind.