Strategy

The Value of Curation

In today’s world, content surrounds us like an endless buffet—blogs, videos, tweets, and podcasts, all clamoring for our attention. But here’s the problem: much of it is low-quality, driven by algorithms rewarding sensationalism rather than substance. In this race to the bottom, curation—the thoughtful selection and presentation of ideas, art, or products—has never been more

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Become the CEO

When we think about CEOs, we often picture corporate leaders shaping the direction of massive companies like Apple or Microsoft. But here’s the thing: you are the CEO of your own life, career, and creative endeavors. Every day, you make decisions about where to invest your time, energy, and skills. The question is, are you

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Why Too Much Choice is Hurting Your Marketing (And How to Fix It)

As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices we offer, the more likely it is that someone will find exactly what they’re looking for, right? Wrong. This is a myth—a trap that leads to confusion, indecision, and frustration. Here’s the truth: Consumers don’t

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Empathy Isn’t About Liking Someone—It’s About Doing What Works

Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone, you don’t need that much empathy. Connection comes naturally. But when the connection isn’t easy—when someone rubs you the wrong way or their behavior feels completely alien—that’s when empathy matters most. Here’s a metaphor to

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