Pay Attention
You could argue that the most precious resource we have is time. It’s finite, fleeting, and irreplaceable. But wrapped up […]
Become the CEO
When we think about CEOs, we often picture corporate leaders shaping the direction of massive companies like Apple or Microsoft.
The Art of Charging for Your Work
In today’s digital landscape, where content often flows freely and audiences have come to expect instant access, creators and entrepreneurs
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The Year AI Leveled Up: Biggest Breakthroughs of 2024
2024 was a whirlwind year for artificial intelligence. While the pace of announcements was dizzying, the real story wasn’t in
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Understanding Status Roles
Status roles are everywhere. From the boardroom to the playground, from prison yards to film festivals, these invisible hierarchies shape
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Overchoice is Hurting Your Marketing
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices
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Brand vs. Logo
A logo and a brand are not the same thing. Here’s the difference, if Nike were to open a hotel,
The 3 Pillars of Effective Marketing
Marketing is often misunderstood as a simple game of getting attention, but there’s much more beneath the surface. In reality,
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Empathy And Doing What Works
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone,
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The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
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