curation

The Value of Curation

In today’s world, content surrounds us like an endless buffet—blogs, videos, tweets, and podcasts, all clamoring for our attention. But here’s the problem: much of it is low-quality, driven by algorithms rewarding sensationalism rather than substance. In this race to the bottom, curation—the thoughtful selection and presentation of ideas, art, or products—has never been more […]

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Why Too Much Choice is Hurting Your Marketing (And How to Fix It)

As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices we offer, the more likely it is that someone will find exactly what they’re looking for, right? Wrong. This is a myth—a trap that leads to confusion, indecision, and frustration. Here’s the truth: Consumers don’t

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