Great Episodes
You booked the guest. You hit record. The conversation flows. But halfway through, something’s off. The mic sounds fine. The […]
Paddle Early
Most people believe after the fact. They needed to see Blockbuster collapse before they believed in Netflix.They needed to see
AI For Job Seekers
The job market is noisy. Advice is everywhere.And if you’re not careful, AI becomes just another source of clutter—recycling stale
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Treadmill
Most people treat their work like a treadmill. Wake up. Log miles. Burn energy. Repeat. But treadmills don’t go anywhere.
Cold Water
If you’re trying to sell cold water, you need to find the thirsty people.Not the ones who might get hot
Chasing Nickels
If attention is so valuable, why not just pay people for it all the time? On the surface, it sounds
The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads
Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Price Tags
Every creator, entrepreneur, and artist wrestles with the same question: How do I charge for my work in a way
Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time.
Freemium
If you create online—music, writing, podcasts, design—you’ve felt the squeeze: everyone expects content for free, but free doesn’t pay the
Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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Better Podcast Guests
If you’re struggling to book great guests for your podcast, you’re not alone. Most new podcasters think it’s a numbers
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By Design
Every decision—big or small—swings on an invisible hinge. Before we act, before we build, before we invest time and energy,
The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
When is a Podcast Not a Podcast?
You’ve seen them—those engaging, fast-paced podcast clips popping up in your feed. They make you stop scrolling and listen. But
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Next Time Is A Trap
Every day, we’re faced with decisions—some small, some big, all seemingly inconsequential in the moment. The easy ones? We handle
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