Job Shopping
The Aftermath Last week, I had to let go of people I respect deeply—skilled, creative, generous team members who didn’t […]
Great Episodes
You booked the guest. You hit record. The conversation flows. But halfway through, something’s off. The mic sounds fine. The
Paddle Early
Most people believe after the fact. They needed to see Blockbuster collapse before they believed in Netflix.They needed to see
AI For Job Seekers
The job market is noisy. Advice is everywhere.And if you’re not careful, AI becomes just another source of clutter—recycling stale
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Treadmill
Most people treat their work like a treadmill. Wake up. Log miles. Burn energy. Repeat. But treadmills don’t go anywhere.
Cold Water
If you’re trying to sell cold water, you need to find the thirsty people.Not the ones who might get hot
Chasing Nickels
If attention is so valuable, why not just pay people for it all the time? On the surface, it sounds
The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads
Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Price Tags
Every creator, entrepreneur, and artist wrestles with the same question: How do I charge for my work in a way
Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing