Your Leadership Brand
Most creators don’t think of themselves as leaders.Most leaders don’t think of themselves as brands.But if you’re building anything designed […]
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I’m Not Convinced
Humans are tribal.We take cues from the people around us.We align with groups that feel safe, smart, familiar. We don’t
Mass Appeal
Mass media doesn’t reward depth.It rewards familiarity. The status quo. It’s not designed to amplify the best ideas.It’s designed to
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Three Types Of Hits
Not all hits are created equal. Some are big and loud.Some are weird and sticky.Some just feel inevitable—because everyone around
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Patterns And Rules
AI is getting better every day.But not at everything. It’s getting better at tasks—especially the kind that show up often,
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Inspiration Is Great
But established systems don’t shift because someone gave a good talk. They shift when the cost of not changing becomes
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Intentional Empathy
Empathy doesn’t mean you agree with someone. It doesn’t mean you endorse their behavior, share their politics, or co-sign their worldview.
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Create the Conditions
We like to think change happens because someone makes a smart decision.But most of the time? It happens because someone
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come