Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not […]
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
The Ideas We Choose to Spread
There was a time when a few editors, producers, and media execs decided which ideas made it into culture. The
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Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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What Are Podcasts For?
We rarely stop to ask the fundamental question: What is this for? Podcasts, talk shows, movies, blog posts, TikToks—every format
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Who Eats First
In every room, every industry, and every social group, there’s an unspoken hierarchy. Who gets the best opportunities? Who gets
Deliver Your Work
You’ve made the leap. You left the job you hated to pursue something creative, something that actually excites you. Now
I’m Sorry Dave
For centuries, we’ve been captivated by the idea of artificial intelligence—machines that can think, learn, and maybe even replace us.
Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And
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People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw