Hunting And Planting
Brand marketing is about trust and memory.It’s slow. Expensive. Hard to measure.You show up. You show up again.You leave a […]
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Mass Appeal
Mass media doesn’t reward depth.It rewards familiarity. The status quo. It’s not designed to amplify the best ideas.It’s designed to
Idea Factory
People love to ask:Where do you get your ideas? It sounds like a compliment.But it often masks something else—The quiet
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Freelancer or Entrepreneur?
Being your own boss sounds great—until you realize there are two very different approaches. And you might not be clear
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The Conductor
AI is good at answers.It’s not good at knowing which question to ask next. It’s fast, precise, and increasingly convincing.But
Three Types Of Hits
Not all hits are created equal. Some are big and loud.Some are weird and sticky.Some just feel inevitable—because everyone around
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Curation And Taste
Media–text, images, audio, video–used to be somewhat scarce. Not easily made, or shared. Few options to find and consume. Now
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Patterns And Rules
AI is getting better every day.But not at everything. It’s getting better at tasks—especially the kind that show up often,
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Hidden Math
About a hundred years ago, a linguist named George Zipf decided to count all the words in a bunch of
Worth Repeating
We think a hit is about going viral.Big spike. Loud moment. Flash of attention. But real hits aren’t just seen.They’re