What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And […]
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Freelancer or Entrepreneur?
Being your own boss sounds great—until you realize there are two very different approaches. And you might not be clear
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The Conductor
AI is good at answers.It’s not good at knowing which question to ask next. It’s fast, precise, and increasingly convincing.But
Three Types Of Hits
Not all hits are created equal. Some are big and loud.Some are weird and sticky.Some just feel inevitable—because everyone around
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Curation And Taste
Media–text, images, audio, video–used to be somewhat scarce. Not easily made, or shared. Few options to find and consume. Now
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Patterns And Rules
AI is getting better every day.But not at everything. It’s getting better at tasks—especially the kind that show up often,
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Hidden Math
About a hundred years ago, a linguist named George Zipf decided to count all the words in a bunch of
Worth Repeating
We think a hit is about going viral.Big spike. Loud moment. Flash of attention. But real hits aren’t just seen.They’re
AI For Job Seekers
The job market is noisy. Advice is everywhere.And if you’re not careful, AI becomes just another source of clutter—recycling stale
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Superfans
Warner Music Group is launching a “superfan” app. Because if streaming won’t pay the bills, maybe the fans will. Superfans–the
New School
A few months ago, I listened in on a conversation between two musicians. One had toured with legacy rock acts