The Blacksmith’s Dilemma
Imagine you’re a blacksmith in the early 1900s. For generations, your craft has been essential—shaping iron, forging tools, shoeing horses. […]
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Same As It Ever Was
“You furnish the pictures, and I’ll furnish the war.”— William Randolph Hearst, 1897 It’s easy to assume that misinformation, media
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Move Your Desk
Most people don’t fear change itself.They fear what change might cost them. A loss of comfort. A loss of status.
That’s Not Fair
From playground squabbles to boardroom negotiations, the idea of fairness is one we wrestle with constantly. Kids argue over whose
The Cost of Yes
Debt isn’t just about money. Every decision we make in our work—every project, commitment, and responsibility—comes with a cost. Sometimes
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Win Small
Many businesses fail, not because they’re bad, but because they try to be for everyone. In a world obsessed
What’s In The Shadows
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Schopenhauer
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Hooked
On February 9, millions of Americans will gather for the Super Bowl, a spectacle that’s as much about selling as
The Placebo Effect
The placebo effect—a term that sounds like it belongs in a science textbook but has real-world implications for anyone trying
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