Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And […]
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People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Start with Why
In a world flooded with content, where everyone is doing more, posting more, selling more—it’s easy to get lost in
Thought Partner
Many creators and entrepreneurs are thinking about AI all wrong. They treat it like a to-do list assistant. A shortcut
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time.
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
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Scoreboards matter
As a parent with kids in elementary, middle, and high school—and with my oldest on the verge of college—I’ve been
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Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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