I’m Not Convinced
Humans are tribal.We take cues from the people around us.We align with groups that feel safe, smart, familiar. We don’t […]
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Chasing Nickels
If attention is so valuable, why not just pay people for it all the time? On the surface, it sounds
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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Who Eats First
In every room, every industry, and every social group, there’s an unspoken hierarchy. Who gets the best opportunities? Who gets
People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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How Change Actually Happens
If you’ve ever tried to push a new idea into the world—whether it’s a creative project, a product, or a
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Price Tags
Every creator, entrepreneur, and artist wrestles with the same question: How do I charge for my work in a way
Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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Speak Clearly
Public speaking isn’t what it used to be. A few decades ago, most people saw maybe one or two speakers
The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising,
On Cookies
The internet used to be blind—every visitor was a stranger. Then came cookies. Cookies were invented to solve a basic
The Placebo Effect
The placebo effect—a term that sounds like it belongs in a science textbook but has real-world implications for anyone trying
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Overchoice is Hurting Your Marketing
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices
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The 3 Pillars of Effective Marketing
Marketing is often misunderstood as a simple game of getting attention, but there’s much more beneath the surface. In reality,
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Empathy And Doing What Works
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone,
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The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
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