Designing For Change
It starts by asking better questions. Not: “How do I convince them?” But:“What would make this behavior feel obvious, safe, […]
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I’m Not Convinced
Humans are tribal.We take cues from the people around us.We align with groups that feel safe, smart, familiar. We don’t
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Chasing Nickels
If attention is so valuable, why not just pay people for it all the time? On the surface, it sounds
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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Who Eats First
In every room, every industry, and every social group, there’s an unspoken hierarchy. Who gets the best opportunities? Who gets
People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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How Change Actually Happens
If you’ve ever tried to push a new idea into the world—whether it’s a creative project, a product, or a
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