I’m Not Convinced
Humans are tribal.We take cues from the people around us.We align with groups that feel safe, smart, familiar. We don’t […]
This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw