Hunting And Planting
Brand marketing is about trust and memory.It’s slow. Expensive. Hard to measure.You show up. You show up again.You leave a […]
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Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Brand vs. Logo
A logo and a brand are not the same thing. Here’s the difference, if Nike were to open a hotel,