Move Your Desk
Most people don’t fear change itself.They fear what change might cost them. A loss of comfort. A loss of status. […]
Speak Clearly
Public speaking isn’t what it used to be. A few decades ago, most people saw maybe one or two speakers
That’s Not Fair
From playground squabbles to boardroom negotiations, the idea of fairness is one we wrestle with constantly. Kids argue over whose
Cutting, Shaping, And Sanding
A dull blade doesn’t just make the work harder—it makes it dangerous. In woodworking, sharp tools cut cleaner, require less
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The Cost of Yes
Debt isn’t just about money. Every decision we make in our work—every project, commitment, and responsibility—comes with a cost. Sometimes
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Bad Ideas
Somewhere along the way, we were sold a lie: that great ideas arrive fully formed, perfect from the start. That
The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising,
On Cookies
The internet used to be blind—every visitor was a stranger. Then came cookies. Cookies were invented to solve a basic
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Your Music Streams Don’t Matter
Independent musicians are bombarded with numbers—streams, followers, likes, monthly listeners. But here’s the truth: most of these numbers don’t matter.
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Win Small
Many businesses fail, not because they’re bad, but because they try to be for everyone. In a world obsessed
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
Creativity Loves Constraints
There’s a myth that creativity thrives on unlimited freedom. That the best ideas come when we have endless time, resources,
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Stop Polishing
We’ve been conditioned to believe that success belongs to those who plan the best, prepare the longest, and execute flawlessly.
What’s In The Shadows
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Schopenhauer
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It’s The Process
We love a good origin story. The overnight success. The sudden breakthrough. The singular “aha” moment where it all clicks.
When is a Podcast Not a Podcast?
You’ve seen them—those engaging, fast-paced podcast clips popping up in your feed. They make you stop scrolling and listen. But
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Hooked
On February 9, millions of Americans will gather for the Super Bowl, a spectacle that’s as much about selling as
AI And Average Work
When the steam shovel was invented, ditch diggers had a choice: become obsolete or evolve. If your job was simply
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Next Time Is A Trap
Every day, we’re faced with decisions—some small, some big, all seemingly inconsequential in the moment. The easy ones? We handle
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The Placebo Effect
The placebo effect—a term that sounds like it belongs in a science textbook but has real-world implications for anyone trying
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Creativity and AI
Remember when digital cameras first hit the scene in the ’90s? Professional photographers panicked. “This is the end of real
Generous Creation
In the world of creative work, the old saying holds true: you have to give before you can receive. Whether