The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads […]
Sea Change
The latest data confirms what many of us have felt coming for years:Podcasting is now growing faster than Meta (Facebook),
Opening Day
Yesterday was Opening Day. For Major League Baseball fans like my family—especially those of us who bleed red for the Phillies—it’s
Identity And Giving
Yesterday, I spoke with the president of the One Family Athletic Foundation–a nonprofit working in the youth sports and child
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So You Want To Start A Podcast?
You’ve got an idea, maybe a few notes jotted down, and a growing itch to share your voice in a
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
The Ideas We Choose to Spread
There was a time when a few editors, producers, and media execs decided which ideas made it into culture. The
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Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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