Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time. […]
Freemium
If you create online—music, writing, podcasts, design—you’ve felt the squeeze: everyone expects content for free, but free doesn’t pay the
Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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Better Podcast Guests
If you’re struggling to book great guests for your podcast, you’re not alone. Most new podcasters think it’s a numbers
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By Design
Every decision—big or small—swings on an invisible hinge. Before we act, before we build, before we invest time and energy,
The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
When is a Podcast Not a Podcast?
You’ve seen them—those engaging, fast-paced podcast clips popping up in your feed. They make you stop scrolling and listen. But
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Next Time Is A Trap
Every day, we’re faced with decisions—some small, some big, all seemingly inconsequential in the moment. The easy ones? We handle
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