People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw […]
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Start with Why
In a world flooded with content, where everyone is doing more, posting more, selling more—it’s easy to get lost in
Thought Partner
Many creators and entrepreneurs are thinking about AI all wrong. They treat it like a to-do list assistant. A shortcut
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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How Change Actually Happens
If you’ve ever tried to push a new idea into the world—whether it’s a creative project, a product, or a
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Impact
You’ve done the work. You’ve created something smart, well-crafted, maybe even groundbreaking. And yet—nothing. Meanwhile, something mediocre is raking in
Price Tags
Every creator, entrepreneur, and artist wrestles with the same question: How do I charge for my work in a way
High Risk
Once upon a time, starting something new meant betting it all—your savings, your stability, maybe even your house. If it
Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
You’re Up
Everyone wants good ideas. Original ideas. The kind that spark something new, build an audience, and create momentum. But the
Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time.
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
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Scoreboards matter
As a parent with kids in elementary, middle, and high school—and with my oldest on the verge of college—I’ve been
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Freemium
If you create online—music, writing, podcasts, design—you’ve felt the squeeze: everyone expects content for free, but free doesn’t pay the
Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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Better Podcast Guests
If you’re struggling to book great guests for your podcast, you’re not alone. Most new podcasters think it’s a numbers
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By Design
Every decision—big or small—swings on an invisible hinge. Before we act, before we build, before we invest time and energy,
The Blacksmith’s Dilemma
Imagine you’re a blacksmith in the early 1900s. For generations, your craft has been essential—shaping iron, forging tools, shoeing horses.
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Same As It Ever Was
“You furnish the pictures, and I’ll furnish the war.”— William Randolph Hearst, 1897 It’s easy to assume that misinformation, media
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most