What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to […]
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Scoreboards matter
As a parent with kids in elementary, middle, and high school—and with my oldest on the verge of college—I’ve been
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Freemium
If you create online—music, writing, podcasts, design—you’ve felt the squeeze: everyone expects content for free, but free doesn’t pay the
Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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Better Podcast Guests
If you’re struggling to book great guests for your podcast, you’re not alone. Most new podcasters think it’s a numbers
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By Design
Every decision—big or small—swings on an invisible hinge. Before we act, before we build, before we invest time and energy,
The Blacksmith’s Dilemma
Imagine you’re a blacksmith in the early 1900s. For generations, your craft has been essential—shaping iron, forging tools, shoeing horses.
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Same As It Ever Was
“You furnish the pictures, and I’ll furnish the war.”— William Randolph Hearst, 1897 It’s easy to assume that misinformation, media
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Move Your Desk
Most people don’t fear change itself.They fear what change might cost them. A loss of comfort. A loss of status.